"Merchants of Virtue is about the company Herman Miller and a band of people who determined to make their company a good global citizen. They end up answering one of the critical questions of our time: Is sustainable business sustainable? Can employees in global companies make great products, take c[...]

Meet the seven samurai of metaphor in this provocative follow-up to how customers think. Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a person's thought processes that the person is uncon[...]